Pardot Consultant

Position Responsibilities

Demonstrate mastery of Pardot core principles including general administration, lead scoring, syncing with Salesforce, email marketing, Engagement Studio and landing page/form design

Develop digital marketing assets. Activities may include email and landing page design, lead capture form creation, building engagement programs, email and newsletter templates with HTML/CSS/Javascript

Utilize core marketing technologies and platforms including but not limited to Pardot, Salesforce, Analytics, and Adobe Creative Suite

Strategize and execute B2B email marketing campaigns on behalf of company sales teams and businesses

Database cleanliness, effective lead scoring, bidirectional sync with CRM, and campaign execution

Assist in analysis, testing and reporting on marketing data (conversion rates, traffic, campaign results, A/B testing) to consult on future demand generation strategies

Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing

Retain training and direction from management; as able or needed acquire Pardot Specialist, Pardot Consultant and Salesforce Sales Cloud Admin certification

Adherence and accountability with regards to company policies and values

Minimum Expectation:

Comfortable with B2B marketing technology and a fast learner of new platforms

Highly motivated and disciplined self-starter with excellent oral and written communication skills

Couple of project completion in salesforce Pardot.

Process oriented

High attention to detail